FEATURED WEBINAR

8 Tips for a Successful Cyber Awareness Month: Campaign Crowd-Pleasers

July 23, 2025
Multiple sessions

Let Maxime Cartier help guide your Cybersecurity Awareness Month campaigns with ideas that really work

Eliot Baker
Director of Content Marketing at Hoxhunt
Maxime Cartier
Head of Human Risk at Hoxhunt

Whether you're part of a security awareness team or flying solo, this webinar is your guide to a successful and engaging Cyber Awareness Month campaign. Join Maxime Cartier, Head of Human Risk at Hoxhunt, and Eliot Baker, Director of Content Marketing, as they share real-world-tested strategies, tools, and creative ideas that have won engagement and influenced behaviors across industries—from unicorn pugs to QR code pranks and phishing tournaments.

You’ll learn how to design a campaign that not only grabs attention but also makes a measurable impact on your organization's security culture.

🔥 What You’ll Learn:

  • How to define goals that actually reduce risk
    (Hint: Don’t start with posters. Start with behaviors.)
  • Why attitude > awareness > behavior
    Learn the three pillars of security culture and how campaigns affect each.
  • 8 crowd-pleasing campaign ideas
    Including escape rooms, “fish a friend,” QR code traps, storytelling, and tournaments.
  • Why less is more
    Maxime reveals when you should not run a month-long campaign (and what to do instead).
  • How to brand your campaign like a pro
    Tips on partnering with comms, using omnichannel branding, and breaking the “hall monitor” stereotype.
  • Launching new tools during CAM
    How to make Cyber Awareness Month a launchpad for lasting change.
  • How to measure what matters
    Turn your campaign into proof of impact with real metrics (like how Maxime reduced shadow IT risk by 75%).

✅ Bonus for Hoxhunt Customers:

  • Exclusive “Phish-a-Friend” campaign tools
  • New achievements and swag ideas
  • A complete toolkit with ready-made templates, videos, posters, comms, and more

🧠 Who Should Watch:

  • Cybersecurity awareness leaders
  • Security team members planning October campaigns
  • HR and internal comms professionals
  • Anyone who wants to create a more secure, more human organization

🎥 Watch on-demand now and get inspired before October hits.

Speakers

Eliot Baker
Director of Content Marketing at Hoxhunt
Linkedin

Maxime Cartier
Head of Human Risk at Hoxhunt
Linkedin

Linkedin

Linkedin

Subscribe to All Things Human Risk

Subscribe to our newsletter for a curated digest of the latest news, articles, and resources on human risk and the ever-changing landscape of phishing threats.

FEATURED WEBINAR

8 Tips for a Successful Cyber Awareness Month: Campaign Crowd-Pleasers

Let Maxime Cartier help guide your Cybersecurity Awareness Month campaigns with ideas that really work

Whether you're part of a security awareness team or flying solo, this webinar is your guide to a successful and engaging Cyber Awareness Month campaign. Join Maxime Cartier, Head of Human Risk at Hoxhunt, and Eliot Baker, Director of Content Marketing, as they share real-world-tested strategies, tools, and creative ideas that have won engagement and influenced behaviors across industries—from unicorn pugs to QR code pranks and phishing tournaments.

You’ll learn how to design a campaign that not only grabs attention but also makes a measurable impact on your organization's security culture.

🔥 What You’ll Learn:

  • How to define goals that actually reduce risk
    (Hint: Don’t start with posters. Start with behaviors.)
  • Why attitude > awareness > behavior
    Learn the three pillars of security culture and how campaigns affect each.
  • 8 crowd-pleasing campaign ideas
    Including escape rooms, “fish a friend,” QR code traps, storytelling, and tournaments.
  • Why less is more
    Maxime reveals when you should not run a month-long campaign (and what to do instead).
  • How to brand your campaign like a pro
    Tips on partnering with comms, using omnichannel branding, and breaking the “hall monitor” stereotype.
  • Launching new tools during CAM
    How to make Cyber Awareness Month a launchpad for lasting change.
  • How to measure what matters
    Turn your campaign into proof of impact with real metrics (like how Maxime reduced shadow IT risk by 75%).

✅ Bonus for Hoxhunt Customers:

  • Exclusive “Phish-a-Friend” campaign tools
  • New achievements and swag ideas
  • A complete toolkit with ready-made templates, videos, posters, comms, and more

🧠 Who Should Watch:

  • Cybersecurity awareness leaders
  • Security team members planning October campaigns
  • HR and internal comms professionals
  • Anyone who wants to create a more secure, more human organization

🎥 Watch on-demand now and get inspired before October hits.

Speakers

Eliot Baker
Director of Content Marketing at Hoxhunt
Linkedin

Maxime Cartier
Head of Human Risk at Hoxhunt
Linkedin

Linkedin

Linkedin