Whether you're part of a security awareness team or flying solo, this webinar is your guide to a successful and engaging Cyber Awareness Month campaign. Join Maxime Cartier, Head of Human Risk at Hoxhunt, and Eliot Baker, Director of Content Marketing, as they share real-world-tested strategies, tools, and creative ideas that have won engagement and influenced behaviors across industries—from unicorn pugs to QR code pranks and phishing tournaments.

You’ll learn how to design a campaign that not only grabs attention but also makes a measurable impact on your organization's security culture.

🔥 What You’ll Learn:

• How to define goals that actually reduce risk
  (Hint: Don’t start with posters. Start with behaviors.)
• Why attitude > awareness > behavior
  Learn the three pillars of security culture and how campaigns affect each.
• 8 crowd-pleasing campaign ideas
  Including escape rooms, “fish a friend,” QR code traps, storytelling, and tournaments.
• Why less is more
  Maxime reveals when you should not run a month-long campaign (and what to do instead).
• How to brand your campaign like a pro
  Tips on partnering with comms, using omnichannel branding, and breaking the “hall monitor” stereotype.
• Launching new tools during CAM
  How to make Cyber Awareness Month a launchpad for lasting change.
• How to measure what matters
  Turn your campaign into proof of impact with real metrics (like how Maxime reduced shadow IT risk by 75%).

✅ Bonus for Hoxhunt Customers:

• Exclusive “Phish-a-Friend” campaign tools
• New achievements and swag ideas
• A complete toolkit with ready-made templates, videos, posters, comms, and more

🧠 Who Should Watch:

• Cybersecurity awareness leaders
• Security team members planning October campaigns
• HR and internal comms professionals
• Anyone who wants to create a more secure, more human organization

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