FEATURED WEBINAR
The Security Communications Playbook
September 4, 2025
Multiple sessions
Year-round comms strategies & Cyber Awareness Month tips from Jeffrey Brown, Security Advisor at Microsoft
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Eliot Baker
Director of Content Marketing at Hoxhunt
Jeffrey Brown
CISO Advisor (CSO) -- Financial Services, Microsoft
Watch the video
đź“… Details
Date: Sept. 4
Time: 11 AM EET (Europe) | 11 AM CDT (N America)
Format: 45 min webinar + Q&A
‍
Executives don’t buy airbags. They buy cars. And employees don’t respond to fear. They respond to clear, approachable communication.
That’s the philosophy of Jeffrey Brown, former CISO of multiple Fortune 500 companies and the State of Connecticut--current CISO Advisor (CSO) for Financial Services for Micorosft--and author of The Security Leader’s Communication Playbook. A former Communications degree graduate and journalist-turned-infosec-leader, Jeff has been operating and reporting on the cybersecurity frontlines since the 1990s. He knows how to bridge the communications gaps between technical risk, business needs, and human behavior.
In this exclusive Hoxhunt webinar, Jeff will share his top communication strategies for CISOs and security awareness leaders — from the boardroom to the breakroom — and his favorite tips for running a meaningful October Cybersecurity Awareness Month campaign. Some topics we may cover include:
🔥 What You’ll Learn
- Jeff’s Top 3 Communication Tips for CISOs
- Bottom Line Up-Front (BLUF)
- Knowing your audience: Boards vs. Sales vs. Everyone Else
- Speaking the language of business risk (cars, not airbags)
- How to Maximize Cyber Awareness Month
- Fresh ideas to make campaigns engaging and impactful
- Avoiding “checkbox awareness” traps
- How to extend awareness into culture year-round
- The 4 Keys to Effective Awareness Training
- Keep the message continuous
- Make security approachable
- Use gamification for engagement
- Reinforce positive behavior, not mistakes
🧠Who Should Attend
- CISOs and security leaders
- Security awareness & training managers
- HR & internal comms professionals
- Anyone planning Cyber Awareness Month campaigns
- Leaders who want to build a stronger security culture
‍
Speakers
Eliot Baker
Director of Content Marketing at Hoxhunt
Jeffrey Brown
CISO Advisor (CSO) -- Financial Services, Microsoft
Jeffrey W. Brown is a cybersecurity professional with nearly three decades of expertise implementing transformative security solutions for top-tier global financial institutions including Citigroup, Goldman Sachs and AIG. As Connecticut's first Chief Information Security Officer (CISO), he launched a state-wide cybersecurity framework and established the Connecticut CyberHub, addressing the critical global cybersecurity skills shortage. In his current role as a cybersecurity advisor for Microsoft, Jeffrey champions the integration of advanced artificial intelligence (AI) in cybersecurity defenses. His prolific contributions to the field include several books including Leading the Digital Workforce and the Security Leader’s Communication Playbook.A dynamic speaker and strategic board advisor for organizations such as iQ4 and Cowbell Cyber, Jeffrey's credentials include CISSP-ISSMP, CISM, and he is an NACD certified boardroom director. He holds a B.A. and an M.S. from Pace University.
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FEATURED WEBINAR
The Security Communications Playbook
Year-round comms strategies & Cyber Awareness Month tips from Jeffrey Brown, Security Advisor at Microsoft
đź“… Details
Date: Sept. 4
Time: 11 AM EET (Europe) | 11 AM CDT (N America)
Format: 45 min webinar + Q&A
‍
Executives don’t buy airbags. They buy cars. And employees don’t respond to fear. They respond to clear, approachable communication.
That’s the philosophy of Jeffrey Brown, former CISO of multiple Fortune 500 companies and the State of Connecticut--current CISO Advisor (CSO) for Financial Services for Micorosft--and author of The Security Leader’s Communication Playbook. A former Communications degree graduate and journalist-turned-infosec-leader, Jeff has been operating and reporting on the cybersecurity frontlines since the 1990s. He knows how to bridge the communications gaps between technical risk, business needs, and human behavior.
In this exclusive Hoxhunt webinar, Jeff will share his top communication strategies for CISOs and security awareness leaders — from the boardroom to the breakroom — and his favorite tips for running a meaningful October Cybersecurity Awareness Month campaign. Some topics we may cover include:
🔥 What You’ll Learn
- Jeff’s Top 3 Communication Tips for CISOs
- Bottom Line Up-Front (BLUF)
- Knowing your audience: Boards vs. Sales vs. Everyone Else
- Speaking the language of business risk (cars, not airbags)
- How to Maximize Cyber Awareness Month
- Fresh ideas to make campaigns engaging and impactful
- Avoiding “checkbox awareness” traps
- How to extend awareness into culture year-round
- The 4 Keys to Effective Awareness Training
- Keep the message continuous
- Make security approachable
- Use gamification for engagement
- Reinforce positive behavior, not mistakes
🧠Who Should Attend
- CISOs and security leaders
- Security awareness & training managers
- HR & internal comms professionals
- Anyone planning Cyber Awareness Month campaigns
- Leaders who want to build a stronger security culture
‍
Speakers
Eliot Baker
Director of Content Marketing at Hoxhunt
Jeffrey Brown
CISO Advisor (CSO) -- Financial Services, Microsoft
Jeffrey W. Brown is a cybersecurity professional with nearly three decades of expertise implementing transformative security solutions for top-tier global financial institutions including Citigroup, Goldman Sachs and AIG. As Connecticut's first Chief Information Security Officer (CISO), he launched a state-wide cybersecurity framework and established the Connecticut CyberHub, addressing the critical global cybersecurity skills shortage. In his current role as a cybersecurity advisor for Microsoft, Jeffrey champions the integration of advanced artificial intelligence (AI) in cybersecurity defenses. His prolific contributions to the field include several books including Leading the Digital Workforce and the Security Leader’s Communication Playbook.A dynamic speaker and strategic board advisor for organizations such as iQ4 and Cowbell Cyber, Jeffrey's credentials include CISSP-ISSMP, CISM, and he is an NACD certified boardroom director. He holds a B.A. and an M.S. from Pace University.
