Practical insights from the pioneer of game and behavioral design

Most security awareness programs struggle with the same challenge:

How do you create lasting security habits when employees don't want more training?

On June 30, join world-renowned gamification pioneer, Yu-kai Chou and Hoxhunt VP of Human Risk, Maxime Cartier for a deep dive into the applied psychology of engagement, motivation, and behavior change.

Yu-kai's Octalysis Framework has influenced products and engagement systems used by more than 1.5 billion people worldwide and has shaped the design philosophy behind organizations including Google, Microsoft, LEGO, Salesforce, and Hoxhunt.

Together, Yu-kai and Maxime will explore how the same behavioral principles that keep people engaged in games for years can be applied to cybersecurity awareness training, phishing simulations, and human risk management programs.

What You'll Learn

Succeed where some gamification programs fail

Discover why points, badges, and leaderboards alone rarely create lasting behavior change and what actually drives long-term engagement.

The psychology behind effective security behavior

Learn how intrinsic motivation outperforms rewards, and why making training enjoyable is more effective than simply making it mandatory.

How to balance urgency without creating burnout

Security programs often rely on fear, loss, and consequences. Learn how to combine these tactics with positive motivators that build sustainable security habits.

Why engagement is the leading indicator of security outcomes

Explore how exposure, participation, and ongoing interaction drive stronger reporting behavior and better security performance over time.

The most underutilized game mechanics in cybersecurity

Learn how creativity, storytelling, teamwork, scenario-based learning, and meaningful choice can dramatically improve engagement and retention.

How to maintain engagement year after year

What separates programs that lose momentum after a few months from experiences that keep users engaged for years?

Debunking the biggest myths about gamification

• "Gamification only works for younger employees"
• "Our organization is too serious for gamification"
• "Rewards attract the wrong people"
• "Employees eventually get bored"

Building security habits that become instinctive

Discover how the best programs move beyond compliance and create muscle memory that helps employees make safer decisions naturally.

Why Attend?

This isn't a theoretical discussion. You'll hear practical examples from real-world cybersecurity programs, behavioral science research, and game design principles that have influenced engagement systems used by millions of people worldwide.

Whether you're leading security awareness, human risk management, security culture, or behavior change initiatives, you'll leave with actionable insights you can apply immediately.

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