How Copart built habit-forming security behaviors that shift culture into a higher gear

What if reporting suspicious emails were as automatic as buckling your seat belt?‍

At Copart, that’s no longer a dream of their CISO — it’s reality.

In this simu-live webinar, Brittany Little and Danielle Chade share how they took charge of a stagnant awareness program and replaced low-engagement training with a behavioral program that employees actually want to use. Backed by full C-suite support, they automated manual workloads, launched high-variation simulations, gamified learning, and used A/B testing to prove a powerful truth: the more people engage, the more secure they become.

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What You’ll Learn: How Copart Transformed Employee Behavior With Habit-Driven Training

✔ Habit-forming cybersecurity behaviors
Why repetition, exposure, and relevance make training instinctual — not instructional.

✔ The results of dramatically scaling simulation volume
From 3–4 simulations per quarter to over 200,000 personalized simulations — and what that did to reporting, reaction, and miss rates.

✔ Proof that engagement drives measurable performance
Report rates more than doubled. Reaction and success rates climbed. Miss rates dropped. Copart will walk through the metrics that matter.

✔ How to inspire cultural change from the ground up
Real employee comments, screenshots, and stories that show how attitudes shifted from “training is a chore” to “security is part of my job.”

✔ Turning data into leadership action
How Copart’s security team reports performance to VPs, rewards top performers,and builds action plans for employees who need support — all enabled by automation.

✔ Creating motivation through custom achievements and recognition
See how Copart uses gamification, prizes, all-hands spotlights, and sprint-review shoutouts to drive ongoing participation.

Why This Webinar Matters

In one year, Copart achieved what many teams struggle with for a decade:
They made security a habit. A reflex. A behavior people repeat without thinking.

This session is a blueprint for every security leader who wants:

• 3X Higher simulated threat reporting rates, evidence of behavior change and real engagement
• 3X Lower miss/failure rates, proof of skills acquisition and risk reduction
• 10X more malicious threat reports: A workforce that recognizes and escalates threats instinctively
• 90% less manual task load via automation: More time to focus on strategy (not manually running training)
• A culture where employees feel proud — and rewarded — for protecting the business